Let's address the concerns of every Shopify Merchant in dealing with their Payment gateway. Why does PayPal hold funds? Why do they happen? How do you minimize the risk?
It is standard when doing Ecommerce, a variety of payment methods helps increase sales conversion because it is an essential tool in doing a business as it speeds up your transaction with your buyers. One of them is PayPal. PayPal is one of the most convenient payment providers used by entrepreneurs and even by buyers.
Why does PayPal Holds Funds?
PayPal holds 20-30% of your revenue for 21 days. PayPal simply wants to safeguard its business. Like you as an entrepreneur PayPal also protects its business credibility. Directly saying, PayPal does not want you to collect money and then suddenly withdraw it, close your store, close your PayPal account, and disappear from all of your buyers without completing any orders. PayPal needs to protect themselves, so they'll go after you and try to hold you or worst case sue you! They need to do these things to protect themselves and their users.
PayPal merely ensures that every transaction made from your account is genuine. Also, PayPal's services are designed to not only make your transactions easier and faster but also to safeguard the interests of both parties (buyer and seller)
What are the reasons for PayPal Holds?
You are new to selling - When you are newbies you need to establish the genuineness of your business transactions.
You need to consider the following:
General Selling Provisions
Be sure to provide clear, detailed item descriptions - Buyers are very sensitive to surprises. As much as possible include actual photos and a thorough description of your items, this also helps your buyer to understand more especially when selling to the countries in which buyers are not fluent in your language written item descriptions. Also, make sure your return policy is easily accessible to your buyers. Make a habit to put yourself in your buyer's shoes to fully understand and be able to meet their expectations.
Answering inquiries to buyers promptly High response rates from a seller is a must this shows that you’re attentive to your customer's concerns.
Payment Provisions - be alert to suspicious requests from buyers such as:
- Urgent Shipments at any cost.
- Bulk Orders.
- Payments are not in full.
Shipping Provisions as extra precautions Ensure that your shipping partners send documents on time and that the items are appropriately packed and delivered to the buyers. This includes assigning tracking numbers to each item transported. Has a mechanism that keeps the buyer up to date on the progress of their shipment.
We understand that starting a business is challenging because it demands a great deal of attention to detail to meet all of your customers' expectations, which is why PayPal employs a grading system to evaluate each merchant's validity and consistency.
Spike on Sales - Unusual selling activity patterns is a red flag for PayPal. PayPal is quick to identify any change in the type of things being sold.
Selling items not yet available - For entrepreneurs this sounds like normal, however, PayPal flags accounts that demand or collect funds before the items are available. This would affect the grading scores you have with PayPal.
Violating PayPal User’s Agreement - Illegal transactions or participation in any forbidden activities or activities included on PayPal's list that requires approval. PayPal maintains its right to operate its services at a high level of security.
How do you minimize the risk?
The most uneasy part for Shopify store owners is when they begin scaling their businesses and then receive an email from PayPal stating that they are holding their funds until they provide sufficient evidence that they are legitimate and are actually fulfilling orders. Suddenly, you were unable to withdraw any money or funds from PayPal.
You had to wait a long to provide all of this evidence, and you need a certain number of orders to be successfully shipped to customers for Paypal to open your funds, allowing you to recover your cash flow and get your business back on track, which is absolutely crippling for people who are just getting started.
The majority knows that the first reserve will be placed on your account when PayPal needs to authenticate your identity to prevent and safeguard your business from subsequent holds.
The big factors here are the following:
Adding a tracking number to the orders to PayPal, because by default if someone puts an order on your Shopify site, it does not send tracking information to PayPal, PayPal really needs to know that the tracking information is being provided so to alleviate those issues and protect your PayPal account read more here: PayPal Tracking Autopilot for Shopify by Paltrack
Give specific product details This is not only for newbies but it's also a good reminder for all e-commerce stores to avoid any complaints, and avoid misleading your buyers.
Create an active response to buyers Buyers are blood life in every industry. Communicating courteously gives them confidence in doing business with you. This would also help you create a connection with your buyers by listening to them and meeting their expectations.
Monitoring the delivery of purchased orders Customer retention is influenced by after-sales care. Every business benefits from keeping customers informed about the status of their purchases. Mishandling of orders may somewhat lead to possible disputes that might put your account at risk. An app like ours helps remove all your PayPal worries, Paltrack automatically syncs tracking information to your PayPal account which gives customers visibility of their purchases. By using Paltrack your buyers are having access to tracking information via PayPal, allowing them to track their orders and see when they should arrive.
Providing Documentation by having stored data is a big plus. It is normal in a business to receive complaints from buyers and PayPal is so snappy in sending notice. When you receive an email from PayPal informing you that your funds are being held, you must act quickly by providing all requested documents. You'll be directed as to which documents are required to justify the release of your funds. Also, having the availability of documents helps reduces disputes.
We all know that having a variety of payment alternatives increases customers' satisfaction in doing business with you and of course in return helps you increase your online sales. Coming this far, gives you enough information on how to provide an extra layer of protection in saving your PayPal account while safeguarding your Shopify Stores confidently. Finally, to get the most out of your payment provider's services, be aware of the circumstances that could compromise its security. Reviewing your Paypal policy will help you understand and follow their rules when using their services. We also stress the need of using automated software - Paltrack to handle the entire submission of tracking information to PayPal regularly, which helps your store have a positive consistent cash flow and supports ROI plus entitled you to a PayPal Seller Protection.